AM Awards: Categories (2024)

Entries for the 2024awards have now closed.

If you would like to enter the awards go to our 'award categories and entry process' page.

(* audited category)

Online Consumer Experience of the Year - Franchised Dealer

Sponsored bySecretService™

Dealers entering this awardcategory should provide anexcellent, comprehensive,customer-focused digitalexperience for consumers whoare searching online for their next car, whether new or used.

OnlineConsumer Experience of the Year - Independent Dealer

Sponsored by Central Car Auctions

Dealers whoenter thisaward category should provide an excellent, comprehensive, customer-focused digital experience for consumers who are searching online for their next car, whether new or used.

Marketing Strategy of the Year

Sponsored by Blueprint Partners

Marketing should help you to build your brand as well as to find new customers and help you to grow sales in the short term.Open to dealers of cars or LCVs, whether independent or franchised, and vehicle manufacturers.

Best in Customer Service

Sponsored by LTK Consultants
Entrants should have a customer-centric culture and take pride in strong satisfaction scores, but never allow complacency and react robustly to fix the situation whenever things go wrong.Entries accepted from franchised and independent car and LCV dealers.

Leader in Diversity and Inclusion

Bringing diversity and inclusion together provides a holistic opportunity to recognise and honour the companies that are looking after their staff in the best possible way by being an inclusive employer that priorities the mental health and wellbeing of their staff.Open to franchised and independent car and van retailers.

The Community Hero award

Sponsored by Autoglym

We want to recognise dealershipsthat are deeply rooted in theircommunities, support localcauses and organisations, andhave a culture of givingsomething back.Open to car and LCV dealers, including franchised and independent.

Best New Product or Service (supplier category)

Open to industry suppliers thatare helping to change dealers’fortunes. We expect to seeinnovation and measurableresults, including examples ofbeneficial use by your customers. Products or services must have been launched since January 2023.

New Car of the Year

Sponsored by Supagard

Selected by a combination ofreaders’ and judges’ votes.

Used Car of the Year

Sponsored by Car Care Plan

Selected by a combination ofreaders’ and judges’ votes.

EV of the Year

Sponsored by Diamondbrite

Selected by a combination ofreaders’ and judges’ votes.

Used EV of the Year (NEW for 2024)

Sponsored by Warrantywise

Selected by a combination ofreaders’ and judges’ votes.

Hybrid Vehicle of the Year

Selected by a combination of readers' and judges' votes.

Strategic Success Award

Supported by UHY Hacker Young

This award enables AM and our audit partner UHY Hacker Young to give special recognition for the long-term strategic leadership of a motor retail business.

EV Dealership of the Year

Sponsored by PIB Automotive

Outlets that have embraced electric vehicle sales should enter this category, demonstrating their success in developing a strong local market.Open to franchised and independent car or LCV dealers.

Used Car Dealer of the Year (Franchised & Independent)*

Sponsored by Santander Consumer Finance

This award is open to any company or group that sells used cars and is intended to recognise those who have turned the practice into an art form – not to say a hugely successful and profitable business.

Workshop of the Year - Independent & Franchised (RENAMED for 2024)

The workshop is a critical sourceof profitability and customer contact.This award seeks to recognise a superb, outstandingservice site. Open to both independent and franchised workshops.

EV Advocate of the Year (NEW for 2024)

Open to both dealers and OEMs, this award requires that you demonstrate how you have gone the extra mile to support the use of electric vehicles. Entrants will have a passionate and knowledgeable workforce that advocates for EVs.

The Sustainability Award (NEW for 2024)

Sponsored by EnergyForce

This category islooking for the best motor retailers and carmakers which can demonstrate strategic planning and robust steps being taken to help build a more sustainable and better future.

Franchised Dealership of the Year*

Sponsored by Auto Trader

This category is open to single-site owner operators and to best performing dealerships within a larger group network – both single franchised and multi-franchised showrooms.

Independent Dealer of the Year*

Sponsored by Visitor Chat

This award is open to any independent dealerthat sells used cars and is intended to recognise the broad success across the group from its focus on used cars.

Dealer Group of the Year (up to 10 sites)*

Sponsored by Warranty Administration Services

The motor retail industry is made up primarily of smaller, regional groups. This award category is designed to recognise and honour those companies.Entrants will be able to show how they meet the AM Awards’ original criteria of quality, innovation and service and how they have tracked their performance improvement over the past five years.

Dealer Group of the Year (more than 10 sites)*

Sponsored by Motors.co.uk

This award recognises the unique complications and complexities that come from co-ordinating a large retail group, one with more than 10 dealerships.Entrants will be able to show how they meet the AM Awards’ original criteria of quality, innovation and service, and how they have tracked their performance improvement over the past five years.

Supplier of the Year

Open to entries fromindustry suppliers making asignificant difference to dealers’fortunes.

Entries will be reviewedand voted upon by readers andthe judging panel.

Manufacturer of the Year

Sponsored by EMaC

This award recognises vehiclemanufacturers that are developingand delivering the best productsand technology consumers couldwant, both now and in the nearfuture.

Nominated and voted uponby the judging panel.

Retailer of the Year

Sponsored by Assurant

The winners from the two Best Dealer Group categories, plus Best Used Car Dealer Group (franchised or independent), come under the scrutiny of our judging panel once more to decide who is the deserving winner of our ultimate business award.

Dealer Principal/GeneralManager of the Year

The winner will be a dealer principal or general manager who has done incredible things with difficult brands or marketplaces by demonstrating excellent leadership skills, drive and innovative thinking that has helped the dealership achieve business objectives.

Business Leader of the Year

Sponsored by Premia Solutions

To recognise strong leadership,vision, visibility and accountabilityat the highest level.

Nominatedand voted on by thejudging panel.

AM Hall of Fame

Sponsored by GardX Group

We recognise someone who hasmade an outstanding contributionto the automotive industry duringtheir career.

The recipient ischosen by AM’s editor, Tim Rose, deputy editor, Aimee Turner andgroup editorStephen Briers.

AM Awards: Categories (2024)
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